Industry image

To position Montréal as one of the world’s most renowned fashion cities by rallying industry players around a modern, recognizable image, distinctive to Québec that will be a source of pride.

Strategic priorities

A common and unifying industry image strategy

  • Local outreach: mainly among local consumers and media
  • International outreach: mainly among buyers and influencers
  • Career promotion: mainly among employers, current and future workers

Attractiveness of the sector and economic vitality

  • Promotion of the know-how, the talent and the innovation within the industry
  • Promotion of the benefits, successes and economic spinoffs generated by the sector in Greater Montréal and throughout Québec

Consult work progress reports

“A strong industry image helps promote our ecosystem towards local and international consumers.”
Philippe Dubuc
President PHILIPPE DUBUC
Working Group President

List of Working Group members (as of August 10, 2017)

  • Marilyne Baril, MARIGOLD par Marilyne Baril
  • Myriam Benoit, Fibres Collectives
  • Mireille Bérard, Export Québec (MESI)
  • Karine Bibeau, Logistik Unicorp
  • Ariane Brunet-Juteau, Kinsu
  • Gabrielle Bujold, Club Tissus
  • Hélène Chamberland, Ministère de l’Économie, de la Science et de l’Innovation – Québec (MESI)
  • Jean-François Daviau, Groupe Sensation Mode
  • Regina de Amorim Rieh, Sigma mode
  • Anne De Shalla, Diffusion Griff
  • Sophie Desbiens (Jean-François Mercier), Frank + Oak
  • Caroline Desmartin, Sid Lee
  • Diane Duhamel, Ville de Montréal
  • Rita Elias, Eläma
  • Teresa Eloy, Conseil canadien de la fourrure
  • François Forget, Sid Lee
  • Linda Fortier, Fortier & Co.
  • Marine Godfroy, m0851
  • Leonard Gorski, Gorski Group
  • Madeleine Goubeau, Société Radio-Canada
  • Mélanie Heyberger, Le Coffret de Rachel
  • Audrey Labbé, Of Sharks & Men
  • Marie-Pier Lalli, Lalli
  • Christian Lefebvre, Lowell MTL / LEF Industries
  • Emanuela Lolli (Mélissande Bodiguel), Fashion Preview
  • Sophie Montminy, Tagada Production de contenu
  • Natalie Oulousian, Les Poupounes de Luxe
  • Jean-Philippe Robert, Quartz Co.
  • Sylvain Roy, Sly & Co travel wear
  • Viviane Roy, VROY Communications
  • Elizabeth Stefanka, Stefanka Inc.
  • Linda Tremblay, Conseil des créateurs de mode du Québec (CCMQ)
  • Eric Wazana, Vêtement Québec / Second Clothing