Industry image

To position Montréal as one of the world’s most renowned fashion cities by rallying industry players around a modern, recognizable image, distinctive to Québec that will be a source of pride.

Strategic priorities

A common and unifying industry image strategy

  • Local outreach: mainly among local consumers and media
  • International outreach: mainly among buyers and influencers
  • Career promotion: mainly among employers, current and future workers

Attractiveness of the sector and economic vitality

  • Promotion of the know-how, the talent and the innovation within the industry
  • Promotion of the benefits, successes and economic spinoffs generated by the sector in Greater Montréal and throughout Québec

Consult work progress reports

Valérie Martin
Vice Presidente, Communications & Culture, ALDO Group
Working Group President

List of Working Group members (2018-2019)

  • Aubainerie
  • Boutique Evelyne
  • Cégep Marie-Victorin
  • Cirque du Soleil
  • Collège LaSalle (LCI Éducation)
  • Conseil Canadien de la Fourrure
  • Conseil des créateurs de mode du Québec
  • Démé Montréal
  • Diffusion Griff (La Grande Braderie de Mode)
  • École supérieure de mode ESG UQAM
  • Eläma
  • F.CAPUANO
  • Fibres Collectives
  • Francis Mayer
  • Groupe ALDO
  • Groupe Sensation Mode (Festival Mode & Design)
  • J3L Lingerie
  • Kinsu
  • Lalli
  • Le Cartel
  • Le Coffret de Rachel
  • Les Poupounes de luxe
  • Logistik Unicorp
  • Lowell MTL
  • M3
  • MARIGOLD par Marilyne Baril
  • MESI
  • Mode Avant Première (Fashion Preview)
  • Nil Apparel
  • Philippe Dubuc
  • Quartier Artisan
  • Quartz Co
  • Second Clothing (Yoga Jeans)
  • SegSea Beachwear
  • Sid Lee
  • Sigma mode
  • Stefanka
  • TVA Publications
  • Telus
  • Tribu Experientiel
  • Unfold Media
  • Vêtement Québec
  • Ville de Montréal
  • VROY Communications