Industry image

To position Montréal as one of the world’s most renowned fashion cities by rallying industry players around a modern, recognizable image, distinctive to Québec that will be a source of pride.

Strategic priorities

A common and unifying industry image strategy

  • Local outreach: mainly among local consumers and media
  • International outreach: mainly among buyers and influencers
  • Career promotion: mainly among employers, current and future workers

Attractiveness of the sector and economic vitality

  • Promotion of the know-how, the talent and the innovation within the industry
  • Promotion of the benefits, successes and economic spinoffs generated by the sector in Greater Montréal and throughout Québec

Consult work progress reports

Valérie Martin
Vice Presidente, Communications & Culture, ALDO Group
Working Group President

List of Working Group members (as of August 10, 2017)

  • Marilyne Baril, MARIGOLD par Marilyne Baril
  • Myriam Benoit, Fibres Collectives
  • Mireille Bérard, Export Québec (MESI)
  • Karine Bibeau, Logistik Unicorp
  • Ariane Brunet-Juteau, Kinsu
  • Gabrielle Bujold, Club Tissus
  • Hélène Chamberland, Ministère de l’Économie, de la Science et de l’Innovation – Québec (MESI)
  • Jean-François Daviau, Groupe Sensation Mode
  • Regina de Amorim Rieh, Sigma mode
  • Anne De Shalla, Diffusion Griff
  • Sophie Desbiens (Jean-François Mercier), Frank + Oak
  • Caroline Desmartin, Sid Lee
  • Diane Duhamel, Ville de Montréal
  • Rita Elias, Eläma
  • Teresa Eloy, Conseil canadien de la fourrure
  • François Forget, Sid Lee
  • Linda Fortier, Fortier & Co.
  • Marine Godfroy, m0851
  • Leonard Gorski, Gorski Group
  • Madeleine Goubeau, Société Radio-Canada
  • Mélanie Heyberger, Le Coffret de Rachel
  • Audrey Labbé, Of Sharks & Men
  • Marie-Pier Lalli, Lalli
  • Christian Lefebvre, Lowell MTL / LEF Industries
  • Emanuela Lolli (Mélissande Bodiguel), Fashion Preview
  • Sophie Montminy, Tagada Production de contenu
  • Natalie Oulousian, Les Poupounes de Luxe
  • Jean-Philippe Robert, Quartz Co.
  • Sylvain Roy, Sly & Co travel wear
  • Viviane Roy, VROY Communications
  • Elizabeth Stefanka, Stefanka Inc.
  • Linda Tremblay, Conseil des créateurs de mode du Québec (CCMQ)
  • Eric Wazana, Vêtement Québec / Second Clothing