Promote Montréal as a fashion city and stimulate the development of international markets in targeted areas by rallying the industry around impactful and unifying export initiatives and by leveraging digital opportunities.

Strategic priorities

  1. Digital opportunities: Create a common digital export strategy for the industry to make it more competitive in international markets with respect to online sales (digital marketing, cross-border logistics and operational ease).
  2. Trade missions: Develop impactful, industry-mobilizing actions at trade shows by promoting the know-how and innovation of Québec companies as well as the uniqueness and authenticity of Montréal.
  3. Support and financing: Help companies with export endeavours by informing them of support and financing programs, and by making sure the programs meet the industry’s needs.
  4. Communication and recognition: Spread good business practices, promote export initiatives and celebrate successes.

Consult work progress reports

“Québec’s fashion industry faces many marketing challenges internationally. In order to support their growth abroad, the various industry players must work together towards a common and impactful strategy. To this end, the mmode Cluster’s Export Working Group plays a leading role. Together, with well-rounded initiatives, we are able to improve our brand recognition, to facilitate operational aspects and to increase our exports to the US, European and Asian markets.”
Simon La Rochelle
Managing Director, Royer
Working Group President

List of Working Group members (as of August 10, 2017)

  • Elie Bendavid, École supérieure de mode, ESG UQAM
  • Myriam Benoît (Patricia Martin), Fibres Collectives
  • Mireille Bérard, Export Québec (MESI)
  • Louis Bibeau, Logistik Unicorp
  • Barry Bly, Lisette L Montréal
  • Myriam Cannon, Groupe Mark Edwards
  • Alessandro Caruso, la Vie en Rose
  • David Chagnon, Anne-Marie Chagnon
  • Hélène Chamberland, Ministère de l’Économie, de la Science et de l’Innovation – Québec (MESI)
  • Regina de Amorim Rieh, Sigma mode
  • Rita Elias, Eläma
  • Teresa Eloy, Fur Council of Canada
  • Louise Faubert, HEC Cercle Omer DeSerres
  • Leonard Gorski, Groupe Gorski
  • Alyeska Guillaud, Le Coffret de Rachel
  • Bob Kirke, Canadian Apparel Federation
  • André Lafond, Deux par Deux
  • François Lapierre, Claudel Lingerie
  • Nicole Lefebvre (Mathilde Einhorn), Höldur
  • Ariane Lessard, ROYER
  • Erandi Motte Cortés (Céline Chataigner Reboul), Chambre de commerce du Montréal métropolitain (CCMM)
  • Annie Rémillard, Lowell MTL / LEF Industries
  • Jean-Philippe Robert (François-Xavier Robert), Quartz Co.
  • Jean-François Sigouin, SHAN
  • Andréanne Simon, InterTrade
  • Audrey Streel, The Canadian Trade Commissioner Service
  • Linda Tremblay, Conseil des créateurs de mode du Québec (CCMQ)
  • Eric Wazana, Vêtement Québec / Second Clothing
  • Serge Zagury, Gildan