Industry image
To position Montréal as one of the world’s most renowned fashion cities by rallying industry players around a modern, recognizable image, distinctive to Québec that will be a source of pride.
Strategic priorities
A common and unifying industry image strategy
- Local outreach: mainly among local consumers and media
- International outreach: mainly among buyers and influencers
- Career promotion: mainly among employers, current and future workers
Attractiveness of the sector and economic vitality
- Promotion of the know-how, the talent and the innovation within the industry
- Promotion of the benefits, successes and economic spinoffs generated by the sector in Greater Montréal and throughout Québec
