Industry image

To position Montréal as one of the world’s most renowned fashion cities by rallying industry players around a modern, recognizable image, distinctive to Québec that will be a source of pride.

Strategic priorities

A common and unifying industry image strategy

  • Local outreach: mainly among local consumers and media
  • International outreach: mainly among buyers and influencers
  • Career promotion: mainly among employers, current and future workers

Attractiveness of the sector and economic vitality

  • Promotion of the know-how, the talent and the innovation within the industry
  • Promotion of the benefits, successes and economic spinoffs generated by the sector in Greater Montréal and throughout Québec