In November 2016, during the first meeting of the mmode Industry Image Working Group, the industry players on the committee expressed the wish to define a singular signature for our sector in order to encourage commitment around Montréal fashion and its style. It was the birth of our rallying cry: #mtlstyle.


The Montréal Style is like our city: distinct, spontaneous, imperfect.

Distinct, because it comes from all the cultural collisions that make Montreal unique.

Spontaneous, because we have to deal with unpredictable weather conditions.

And imperfect, because it does not enter any box; because Montrealers value risk, trial, error.

And it's so much better.

Because ...


Unique is the new Perfect.


In a Montréal fashion context, the phrase represents a desire to celebrate originality, daring and inspiration beyond conformity and monotony.

In a broader social context, it also represents a desire to celebrate diversity.




More than a hashtag :

A nod to textile fiber, to the art of weaving

A symbol of the crossing of styles

A representation of the mmode Cluster as a crossroads of Montréal fashion






Celebrate with us. Follow us. Share your #mtlstyle.  


Circuit #mtlstyle - 2018 Fashion & Design Festival Edition




This initiative was made possible with the support of:


The #mtlstyle are brought to you by:



Creative partner: