Help the industry become more innovative by encouraging entrepreneurship, the integration of new technologies and the development of an innovation culture at every level of the company's’ value chain.

Strategic priorities

  1. Support: Maximize partnerships between innovation centres and companies to facilitate organizational diagnosis and implementation of innovative solutions.
  2. Financing: Communicate and facilitate access to the financial resources needed to launch innovative projects.
  3. Entrepreneurship and succession: Lead, promote, support and mentor the sector’s future workers and entrepreneurs.
  4. Research and development: Promote, celebrate and accelerate research and development in innovation.
  5. Communication and recognition: Spread good business practices, promote innovative initiatives and foster a collaborative culture of innovation within the industry.