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Montreal basics line Frank and Oak goes green |The Star| April 20th 2018

Frank And Oak—known for its perfect white tees and high-waisted black denim—is now making a long-term commitment to more eco-friendly practices.

Frank and Oak jeans, $89.50, frankandoak.com

Frank and Oak jeans, $89.50, frankandoak.com  (FRANK AND OAK)

These days, brands are talking a big game when it comes to the buzziest of buzzwords: sustainability. But Montreal’s Frank And Oak—known for its perfect white tees and high-waisted black denim—is now making a long-term commitment to more eco-friendly practices.

After launching its women’s line in 2016, Frank And Oak’s new Minimal collection is introducing game-changing new textiles and manufacturing techniques in an effort to reduce its carbon footprint.

First up is its “hydro-less denim” to tackle one the fashion industry’s worst polluters (it takes 2,900 gallons to create one pair of cotton jeans). By partnering with an eco-certified facility in Dubai, the brand produces the denim pieces with 95 per cent less water, 79 per cent less energy and up to 50 per cent fewer chemicals.

Frank and Oak has also being working with Tencel, a wood-based fibre that’s derived from eucalyptus trees. The super-breathable fabric, which will be found in its feminine dresses and jumpsuits, is praised for its softer-than-cotton feel.

The brand’s CEO, Ethan Song, has also pledged to make even greater ecological strides in the months to come and a big part of that will include supporting communities at home and abroad. Going forward, a percentage of sales will be donated to human rights organization Equitas, while Frank And Oak will continue to work with local manufacturers like Petites-Mains, the Montreal organization that helps support underprivileged women. The brand’s 360-degree approach to sustainability means that it’s fashion you can feel good about.

Frank and Oak jeans, $89.50, frankandoak.com

With files from Joanna Kadwell

SOURCE : https://www.thestar.com/life/fashion_style/2018/04/20/montreal-basics-line-frank-and-oak-goes-green.html