Our missions
Our international trade missions, organized and deployed through our Export Working Group, are a concrete example of the strength and impact of a concerted and mobilizing initiative for an entire sector. For the participating companies and our partners, it is not only an important commercial opportunity, but also the chance to directly benefit from the significant local and international media outreach generated by our missions for the entire fashion industry in Quebec.
We present here three of our major missions, but our yearly calendar includes several other reverse missions, opportunity missions and exploratory missions. For more details, contact us at vegas@mmode.ca.
Las Vegas
Since 2018, the mmode Cluster has deployed its most important mission each year during the February edition of the MAGIC trade show in Las Vegas. Annually, more than 50 participating companies are exhibiting, exploring or partnering up with us, all under the #mtlstyle signature, during the most important fashion show in North America.
New York
A first official and concerted presence of the Quebec fashion industry was orchestrated by the mmode Cluster during the COTERIE show in February 2020. This exploratory initiative was an introduction to the New York market for several Montreal entrepreneurs and an opportunity for the mmode team to promote the Québec-based exhibitors.
Paris
In December 2019, the mmode Cluster responded to the invitation of Her Excellency Isabelle Hudon, Canadian Ambassador to France, and went to Paris with a delegation of Quebec-based companies who had the opportunity to present their collections to more than 150 French and European buyers and influencers during an exclusive evening at the Canadian Embassy in France.