Promote Montréal as a fashion city and stimulate the development of international markets in targeted areas by rallying the industry around impactful and unifying export initiatives and by leveraging digital opportunities.

Strategic priorities

  1. Digital opportunities: Create a common digital export strategy for the industry to make it more competitive in international markets with respect to online sales (digital marketing, cross-border logistics and operational ease).
  2. Trade missions: Develop impactful, industry-mobilizing actions at trade shows by promoting the know-how and innovation of Québec companies as well as the uniqueness and authenticity of Montréal.
  3. Support and financing: Help companies with export endeavours by informing them of support and financing programs, and by making sure the programs meet the industry’s needs.
  4. Communication and recognition: Spread good business practices, promote export initiatives and celebrate successes.