Annual general meeting
Pictures of the General annual assembly
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On May 28 mmode was launched at a major event attended by more than 400 people from the fashion industry. In the presence of elected officials and partners, the mmode cluster’s business plan and new brand was proudly unveiled by industry leaders.
The result of an unprecedented mobilization of all industry players – designers, manufacturers, distributors and retailers – mmode will attract the world’s attention to a creative and effervescent Montréal, one that will excel for years to come.
This event was the culmination of a process begun by the fashion world in 2008 that revealed the need to support common actions and adopt a brand identity specific to Québec.
“We are bringing together all the sectors of the industry to create a platform for discussion and collaboration. Our competition is no longer local but global. We are uniting our forces to stimulate our growth and enhance our ability to compete.”
François Roberge, CEO of Boutique la Vie en Rose
Discover the four projects that mmode is currently working on. Go to the “Projects” page to find out more.
The mission of mmode is to improve the competitiveness of Quebec’s fashion industry and to contribute to its growth by acting as the main platform for exchange and collaboration for the industry’s ecosystem.
mmode aspires to become a world-class cluster organization and to position Montreal as a world-renowned fashion city by sharing the industry’s know-how and its innovative capacity.
Want to become part of a creative and effervescent Montréal? Join mmode by clicking here and attaching your label to expand mmode’s influence on the market.
At the initiative of the Québec government, all sectors of the industry began consultation meetings in 2008. A group of twelve entrepreneurs, co-chaired by Elliot Lifson and Anna Martini, produced a report that expressed the need to unite behind common activities. At that point, I decided to become really involved in meeting the challenge of establishing an industrial cluster for fashion.
I began working in the fashion industry 34 years ago. It was a time when Montréal was the hub of the industry in Canada, with a market share of 80%. I acquired La Vie en Rose in 1996. Over the years, I have learned a lot, both from my successes and from my mistakes, and I am very proud of the work done by the team of company employees. Our industry must also learn if it wants to still be around 20 years from now. Montréal is losing its leadership role in Canada, yet the city has everything needed to succeed: cultural and linguistic diversity, a high-quality workforce, a dynamic educational system, a strategic geographic position and a highly effervescent design and creative community. My children will be taking my place. It is for them and their generation that I want my industry to succeed here and globally.
Based on a thorough understanding of the challenges to be met, we have gathered to create a platform to allow discussion and collaboration and encourage our growth and our ability to compete.
President, Boutique la Vie en Rose Inc.
Reinforce the brand image of the industry and of Montreal as a fashion city, in order to have it recognized as one of the world’s top centres of fashion.
Offer solutions to workforce issues facing the industry and assist in developing training and mentorship programs linked with the industry needs.
Promoting entrepreneurship and stimulating business growth and productivity through innovation.
Promote assistance for exports and to help developing international markets for all members.
François Roberge, Boutique la Vie en Rose inc.
Louis Bibeau, Logistik Unicorp
To Be Confirmed
François Lapierre, Claudel Lingerie
Co-chair of priorities
Jean-Pierre Généreux, Groupe Aldo (Innovation)
Claude Marchand, LCI Éducation / Collège LaSalle (Workforce)
Simon La Rochelle, Royer (Export)
Philippe Dubuc, Griffe Philippe Dubuc (Industry Image)
Marilyne Baril, MARIGOLD par Marilyne Baril
Teresa Éloy, Conseil canadien de la fourrure
Marie-Ève Faust, UQAM EGS Mode
Leonard Gorski, Gorski Group
Christian Lefebvre, Lowell MTL /LEF Industries
Elliot Lifson, Peerless Clothing
Jean-Philippe Robert, Quartz Co.
Marco Roy, Cégep Marie-Victorin
Linda Tremblay, Conseil des créateurs de mode du Québec (CCMQ)
Éric Wazana, Yoga Jeans / Second Clothing, Vêtement Québec
Serge Zagury, Gildan
Alex Artus, Association de l’industrie textile canadienne (CTIA)
Mireille Bérard, Export Québec
François Bousquet, Collège LaSalle
Yves Charette (Catherine Lavoie), Communauté métropolitaine de Montréal (CMM)
Linda Cyrenne, Comité sectoriel de main-d’œuvre de l’industrie textile du Qc (CSMO Textile)
Marie-Annick Drouin (Hélène Chamberland), Ministère de l’Économie, de la Science et de l’Innovation Québec (MESI)
Denis Falardeau, Association des Manufacturiers de chaussures du Canada
Louis Gourdeau, Fonds de solidarité FTQ
Paulette Kaci, Cégep Marie-Victorin / Vestechpro
Bob Kirke, Fédération canadienne du vêtement (CAF)
Patricia Lapierre, Détail Québec
Géraldine Martin, Ville de Montréal, Bureau de la Mode
Alain Michaud, PwC
Jacek Mlynarek, Groupe CTT Textile St-Hyacinthe
Odette Nappert, Campus Notre-Dame-de-Foy
Rose-Marie Tasseroul, Secrétariat à la région métropolitaine –Québec
Patrick Thomas, Connexion Vêtement
Léopold Turgeon, Conseil québécois du commerce de détail (CQCD)
Sébastien Thériault, Davies
Donald H. Violette, Emploi-Québec
Debbie Zakaib, Grappe mmode
For many years, the fashion industry has been a source of economic activity and employment in Québec, and especially in Montréal, posting sales of $7.6 billion.
And today Québec is still the leader in this industry in Canada:
While strongly affected by globalization, this industry has nevertheless been able to remake itself according to new business models and can point to an increasing number of world-class players.
The transformation of the industry over the last few years has resulted in making the borders between manufacturers, wholesaler-distributors and retailers increasingly tenuous since companies now tend to control all these functions themselves. With all its facets considered, the clothing industry today can be seen to include the following:
Severely affected by the complete elimination of import quotas on textiles and clothing imposed by the World Trade Organization in 2005, the global fashion industry has undergone some major changes. Sparked by the opportunities offered in developing countries, which offer large-scale low-cost production capacity, it has transformed itself.
This new commercial environment caused a reorganization of the supply chain. Québec businesses faced this challenge and proceeded to identify the activities in the value chain that would be the most strategic and the most likely to contribute to their profitability. Given what had been observed in other industrialized countries, many companies have had to opt for partial or complete outsourcing of their production.
The businesses must face a market dominated by large distribution networks that are continuing to expand in Québec. Competition has increasingly taken the form of major brands and international retailers who often control their value chain, from product development to direct sale to consumers.
The market share available to the Québec industry, in both local and international markets, is being squeezed by a number of major players who do not source their supplies in Québec. They benefit from having their own network of stores along with powerful brand strategy tools that enable them to continuously track market trends through their direct link to consumers and rapidly readjust their product offerings. They also have immense financial resources and well-known names, enabling them to attract talent and integrate advanced technologies in design activities as well as in marketing and distribution.
($M) / (2012)
($M) / (2012)
($M) / (2012)
|Clothing manufacturing (NAICS 315)||12 190||1 403||427||1 925|
|Footwear manufacturing (NAICS 3162)||1 192||135||40||525|
|Other leather and allied products manufacturing (NAICS 3169)||341||35 (2)||34||250|
|Textile, clothing and footwear merchant wholesalers (NAICS 4141)||12 232||6 035||n.d.||n.d.|
|Clothing and clothing accessories stores and department stores (1) (NAICS 448 and 4521)||2 370 (2)||n.d.||n.d.||n.d.|
|Total||28 325||7 608||501||2 700|
Details of mmode’s upcoming events to be communicated soon.
Conférence Martin Gauthier, SID LEE – AGA 2017 mmode :: 28 April 2017 (PDF)
Activity Report 2016 – mmode Cluster :: 20 April 2017 (PDF)
mmode HAPPENING, 2017 AGM – Complete Program :: 10 April 2017 (PDF)
mmode career – Task Force Coordinator :: 20 January 2017 (PDF)
Mathieu St-Arnaud Lavoie named Associate Executive Director and Priority Projects Manager :: 7 November 2016 (PDF)
Debbie Zakaib named executive director :: 26 November 2015 (PDF)
mmode launch press release :: 28 May 2015 (PDF)
Mathieu ST-ARNAUD LAVOIE
Associate Executive Director
Working Groups Manager
Working Groups Coordinator
372, Sainte-Catherine West Suite 432
Montréal (Québec) H3B 1A2